Biomille: clean skincare brand

Biomille: clean skincare brand

Biomille: clean skincare brand

I led the comprehensive UI/UX transformation for Biomille's eCommerce platform, while also playing a role in their branding efforts. By redesigning the eCommerce user flows from scratch, the outcome led to an 80% increase in sales for this clean beauty company.

I led the comprehensive UI/UX transformation for Biomille's eCommerce platform, while also playing a role in their branding efforts. By redesigning the eCommerce user flows from scratch, the outcome led to an 80% increase in sales for this clean beauty company.

Role:

Role:

Timeline:

Timeline:

Platform:

Platform:

Tools:

Tools:

UI/UX lead designer

Nov 2019 - Sep 2020

eCommerce website

Figma

Shopify

My process

My design process typically involves six distinct stages, which provide the foundation for planning the entire project lifecycle. While each company might have its own unique approach, based on my experience, I always try to make an effort to adhere to these steps to ensure success. Below, you will find a detailed breakdown of the design process stages:

Project details and highlights

Project details and highlights

The previous design lacked visualization of products and categories, making it challenging for users to find essential information. The user flow also exhibited significant issues, particularly when products were added to the cart, resulting in their inexplicable disappearance.

However, with the introduction of the new design, these challenges were completely addressed. The new design not only successfully introduced a fresh UI that aligned with their new branding but also incorporated enhanced UX flows, resulting in a significant boost in sales.

The previous design lacked visualization of products and categories, making it challenging for users to find essential information. The user flow also exhibited significant issues, particularly when products were added to the cart, resulting in their inexplicable disappearance.

However, with the introduction of the new design, these challenges were completely addressed. The new design not only successfully introduced a fresh UI that aligned with their new branding but also incorporated enhanced UX flows, resulting in a significant boost in sales.

New logo and branding

New fonts and colors

New category by need

New category by product type

The product page saw a comprehensive redesign. We incorporated detailed product descriptions, specifically addressing the demands of the clean beauty product's target audience, driven by their preference for ingredient transparency as identified through research.

We incorporated social proof through reviews and introduced supplementary elements such as product recommendations, recently viewed products, and a "go back" button. These enhancements effectively boosted the average engagement time per active user from 30 seconds to 5 minutes.

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Ready to talk?

Click below to explore more projects, or if you'd like to talk, reach out via email.

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Ready to talk?

Click below to explore more projects, or if you'd like to talk, reach out via email.

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Ready to talk?

Click below to explore more projects, or if you'd like to talk, reach out via email.