Project details and highlights
Project details and highlights
The previous design lacked visualization of products and categories, making it challenging for users to find essential information. The user flow also exhibited significant issues, particularly when products were added to the cart, resulting in their inexplicable disappearance.
However, with the introduction of the new design, these challenges were completely addressed. The new design not only successfully introduced a fresh UI that aligned with their new branding but also incorporated enhanced UX flows, resulting in a significant boost in sales.
The previous design lacked visualization of products and categories, making it challenging for users to find essential information. The user flow also exhibited significant issues, particularly when products were added to the cart, resulting in their inexplicable disappearance.
However, with the introduction of the new design, these challenges were completely addressed. The new design not only successfully introduced a fresh UI that aligned with their new branding but also incorporated enhanced UX flows, resulting in a significant boost in sales.