Sonia Bauer
UI/UX Designer with a background in advertising.
+12 years experience 👩💻
Miami, FL 🌴
Sonia Bauer
UI/UX Designer with a background in advertising.
+12 years experience 👩💻
Miami, FL 🌴
Sonia Bauer
UI/UX Designer with a background in advertising.
+12 years experience 👩💻
Miami, FL 🌴
About me
About me
About me
Hi! I'm Sonia Bauer, a UI/UX designer with a background in advertising based in Miami, FL.
I create designs that resonate with users and effectively achieve company objectives, whether it's driving sales, increasing revenue, boosting signups, or more. Each of my designs is aligned with a purpose.
With a B.A. Degree in Advertising & Institutional Communication and over +12 years of experience, I've consistently delivered fast, creative, and reliable modern solutions to diverse industries.
I firmly believe that the success of a project lies in effective communication, well-defined guidelines, and a touch of fun creativity.
Let's collaborate together!
Hi! I'm Sonia Bauer, a UI/UX designer with a background in advertising based in Miami, FL.
I create designs that resonate with users and effectively achieve company objectives, whether it's driving sales, increasing revenue, boosting signups, or more. Each of my designs is aligned with a purpose.
With a B.A. Degree in Advertising & Institutional Communication and over +12 years of experience, I've consistently delivered fast, creative, and reliable modern solutions to diverse industries.
I firmly believe that the success of a project lies in effective communication, well-defined guidelines, and a touch of fun creativity.
Let's collaborate together!
Hi! I'm Sonia Bauer, a UI/UX designer with a background in advertising based in Miami, FL.
I create designs that resonate with users and effectively achieve company objectives, whether it's driving sales, increasing revenue, boosting signups, or more. Each of my designs is aligned with a purpose.
With a B.A. Degree in Advertising & Institutional Communication and over +12 years of experience, I've consistently delivered fast, creative, and reliable modern solutions to diverse industries.
I firmly believe that the success of a project lies in effective communication, well-defined guidelines, and a touch of fun creativity.
Let's collaborate together!
Skills
UI/UX design
UI/UX design
Graphic & web design
Graphic & web design
Email campaigns
Email campaigns
Branding
Branding
Advertising
Advertising
Skills
UI/UX design
Graphic & web design
Email campaigns
Branding
Advertising
Tools
Figma
Figma
Adobe Suite
Adobe Suite
Mixpanel
Mixpanel
Shopify
Shopify
Tools
Figma
Adobe Suite
Mixpanel
Shopify
Experience
Experience
Experience
Freelance work
Aug 2019 - Present
Currently, I am working as a freelance designer, collaborating with a diverse range of clients. My role involves making significant contributions to UI/UX enhancements across various platforms, including web applications, websites, landing pages, and email campaigns.
Below, you will find a list of my latest clients:
Currently, I am working as a freelance designer, collaborating with a diverse range of clients. My role involves making significant contributions to UI/UX enhancements across various platforms, including web applications, websites, landing pages, and email campaigns.
Below, you will find a list of my latest clients:
UI/UX Designer
at HiWork
Jan 2023 - Present
• Defined the content structure, user flows, and visual style of the web application, leading to a successful product launch that achieved 10% CTR.
• Conducted research to gather insights into user needs, analyzed competitors and industry trends.
• Brainstormed and sketched initial ideas, and defined the webapp's structure and navigation hierarchy to visualize the arrangement of pages and content.
• Created interactive prototypes using Figma, developed the visual style and branding, designed UI components, and ensured a responsive design.
• Collaborated with developers to ensure the feasibility of the design, and provided design assets and documentation to guide implementation.
• Reviewed the webapp for design consistency, and added micro-interactions, animations, and transitions to enhance user engagement.
• Gathered user feedback and analytics data to make ongoing refinements based on user needs increasing user engagement by 25%.
• Defined the content structure, user flows, and visual style of the web application, leading to a successful product launch that achieved 10% CTR.
• Conducted research to gather insights into user needs, analyzed competitors and industry trends.
• Brainstormed and sketched initial ideas, and defined the webapp's structure and navigation hierarchy to visualize the arrangement of pages and content.
• Created interactive prototypes using Figma, developed the visual style and branding, designed UI components, and ensured a responsive design.
• Collaborated with developers to ensure the feasibility of the design, and provided design assets and documentation to guide implementation.
• Reviewed the webapp for design consistency, and added micro-interactions, animations, and transitions to enhance user engagement.
• Gathered user feedback and analytics data to make ongoing refinements based on user needs increasing user engagement by 25%.
• Defined the content structure, user flows, and visual style of the web application, leading to a successful product launch that achieved 10% CTR.
• Conducted research to gather insights into user needs, analyzed competitors and industry trends.
• Brainstormed and sketched initial ideas, and defined the webapp's structure and navigation hierarchy to visualize the arrangement of pages and content.
• Created interactive prototypes using Figma, developed the visual style and branding, designed UI components, and ensured a responsive design.
• Collaborated with developers to ensure the feasibility of the design, and provided design assets and documentation to guide implementation.
• Reviewed the webapp for design consistency, and added micro-interactions, animations, and transitions to enhance user engagement.
• Gathered user feedback and analytics data to make ongoing refinements based on user needs increasing user engagement by 25%.
UI/UX Lead Designer
at AppGrooves
Sep 2021 - Dec 2022
• Designed and launched a self-serve web application generating a 30% increase in revenue. This encompassed the entire user journey, from user authentication pages to the seamless integration of new features.
• Worked cross-functionally to create specs for new features based on project guidelines and user research results.
• Updated email and website UI/UX by interpreting analytics insights and formulating data-backed recommendations, resulting in +10% increase in CTR across all campaigns.
• Reduced project lead time by 25% by effectively delegating tasks to members, accompanied by transparent task delineation and well-defined deadlines.
• Established KPIs for the design team, focusing on performance, promoting alignment, facilitating discussions, and ensuring attention to goal achievement.
• Managed cross-functional meetings, from 1-1 to all-hands, to report on projects, metrics, cultivate collaboration, and promote overall internal well-being.
• Designed and launched a self-serve web application generating a 30% increase in revenue. This encompassed the entire user journey, from user authentication pages to the seamless integration of new features.
• Worked cross-functionally to create specs for new features based on project guidelines and user research results.
• Updated email and website UI/UX by interpreting analytics insights and formulating data-backed recommendations, resulting in +10% increase in CTR across all campaigns.
• Reduced project lead time by 25% by effectively delegating tasks to members, accompanied by transparent task delineation and well-defined deadlines.
• Established KPIs for the design team, focusing on performance, promoting alignment, facilitating discussions, and ensuring attention to goal achievement.
• Managed cross-functional meetings, from 1-1 to all-hands, to report on projects, metrics, cultivate collaboration, and promote overall internal well-being.
• Designed and launched a self-serve web application generating a 30% increase in revenue. This encompassed the entire user journey, from user authentication pages to the seamless integration of new features.
• Worked cross-functionally to create specs for new features based on project guidelines and user research results.
• Updated email and website UI/UX by interpreting analytics insights and formulating data-backed recommendations, resulting in +10% increase in CTR across all campaigns.
• Reduced project lead time by 25% by effectively delegating tasks to members, accompanied by transparent task delineation and well-defined deadlines.
• Established KPIs for the design team, focusing on performance, promoting alignment, facilitating discussions, and ensuring attention to goal achievement.
• Managed cross-functional meetings, from 1-1 to all-hands, to report on projects, metrics, cultivate collaboration, and promote overall internal well-being.
UI/UX Designer
at Gotan
Oct 2020 - Sep 2021
• Designed and launched an eCommerce website to establish an online presence for their product line launch generating a 20% increase in revenue.
• Conducted audits and performance reports, leveraging traffic analysis to guide ongoing website maintenance and assess the efficacy of design strategies.
• Optimized content presentation for better readability and engagement.
• Worked closely with Marketing to achieve KPIs in revenue, conversion, engagement, and site functionality; drove site personalization efforts to create an engaging and relevant user experience.
• Designed and managed the end-to-end design and execution of all email campaigns.
• Designed and launched an eCommerce website to establish an online presence for their product line launch generating a 20% increase in revenue.
• Conducted audits and performance reports, leveraging traffic analysis to guide ongoing website maintenance and assess the efficacy of design strategies.
• Optimized content presentation for better readability and engagement.
• Worked closely with Marketing to achieve KPIs in revenue, conversion, engagement, and site functionality; drove site personalization efforts to create an engaging and relevant user experience.
• Designed and managed the end-to-end design and execution of all email campaigns.
• Designed and launched an eCommerce website to establish an online presence for their product line launch generating a 20% increase in revenue.
• Conducted audits and performance reports, leveraging traffic analysis to guide ongoing website maintenance and assess the efficacy of design strategies.
• Optimized content presentation for better readability and engagement.
• Worked closely with Marketing to achieve KPIs in revenue, conversion, engagement, and site functionality; drove site personalization efforts to create an engaging and relevant user experience.
• Designed and managed the end-to-end design and execution of all email campaigns.
UI/UX Lead Designer
at Biomille
Nov 2019 - Sep 2020
• Updated the eCommerce website by optimizing UI/UX design elements to increase engagement and conversion rates, resulting in an 80% increase in sales.
• Conducted research to identify gaps, opportunities in the beauty market, as well as strengths and weaknesses, all of which informed the design strategy.
• Designed user flows that catered to the target audience, ensuring intuitive navigation and streamlined purchasing processes, boosting the average engagement time per active user from 30 seconds to 5 minutes.
• Crafted seamless pathways from landing pages to checkout, reducing friction and enhancing the user journey.
• Created visually appealing product pages with clear product descriptions, images, and reviews to boost user confidence in making purchases.
• Monitored website analytics to track user behaviors, identifying drop-off points to refine design elements and further enhance the user experience.
• Collaborated on the visual identity of the brand and the online store, ensuring a cohesive and engaging experience.
• Updated the eCommerce website by optimizing UI/UX design elements to increase engagement and conversion rates, resulting in an 80% increase in sales.
• Conducted research to identify gaps, opportunities in the beauty market, as well as strengths and weaknesses, all of which informed the design strategy.
• Designed user flows that catered to the target audience, ensuring intuitive navigation and streamlined purchasing processes, boosting the average engagement time per active user from 30 seconds to 5 minutes.
• Crafted seamless pathways from landing pages to checkout, reducing friction and enhancing the user journey.
• Created visually appealing product pages with clear product descriptions, images, and reviews to boost user confidence in making purchases.
• Monitored website analytics to track user behaviors, identifying drop-off points to refine design elements and further enhance the user experience.
• Collaborated on the visual identity of the brand and the online store, ensuring a cohesive and engaging experience.
• Updated the eCommerce website by optimizing UI/UX design elements to increase engagement and conversion rates, resulting in an 80% increase in sales.
• Conducted research to identify gaps, opportunities in the beauty market, as well as strengths and weaknesses, all of which informed the design strategy.
• Designed user flows that catered to the target audience, ensuring intuitive navigation and streamlined purchasing processes, boosting the average engagement time per active user from 30 seconds to 5 minutes.
• Crafted seamless pathways from landing pages to checkout, reducing friction and enhancing the user journey.
• Created visually appealing product pages with clear product descriptions, images, and reviews to boost user confidence in making purchases.
• Monitored website analytics to track user behaviors, identifying drop-off points to refine design elements and further enhance the user experience.
• Collaborated on the visual identity of the brand and the online store, ensuring a cohesive and engaging experience.
Full-time/contract work
Oct 2010 - Aug 2019
UI/UX Designer
at P&O Global Technologies
Dec 2015 - Aug 2019
• Increased sales from previous years by aligning the company's website UI/UX with the brand identity, incorporating multi-language functionality, eCommerce capabilities, responsive layouts, and intuitive user flows.
• Analyzed analytics and user feedback to identify areas for improvement and to understand user behaviors.
• Improved website ranking by analyzing trends, industry best practices, and by implementing SEO improvements.
• Conducted competitive, keyword, and target analysis to inform design decisions.
• Designed and maintained multiple websites for the company's diverse divisions located in London and Malaysia.
• Increased sales from previous years by aligning the company's website UI/UX with the brand identity, incorporating multi-language functionality, eCommerce capabilities, responsive layouts, and intuitive user flows.
• Analyzed analytics and user feedback to identify areas for improvement and to understand user behaviors.
• Improved website ranking by analyzing trends, industry best practices, and by implementing SEO improvements.
• Conducted competitive, keyword, and target analysis to inform design decisions.
• Designed and maintained multiple websites for the company's diverse divisions located in London and Malaysia.
• Increased sales from previous years by aligning the company's website UI/UX with the brand identity, incorporating multi-language functionality, eCommerce capabilities, responsive layouts, and intuitive user flows.
• Analyzed analytics and user feedback to identify areas for improvement and to understand user behaviors.
• Improved website ranking by analyzing trends, industry best practices, and by implementing SEO improvements.
• Conducted competitive, keyword, and target analysis to inform design decisions.
• Designed and maintained multiple websites for the company's diverse divisions located in London and Malaysia.
Senior Graphic Designer
at Margarita's Bakery
Jun 2015 - Jul 2017
• Designed the eCommerce website utilizing a clean and user-centered UI/UX strategy, resulting in higher shopper engagement and conversion rates.
• Improved website ranking through meticulous trend analysis, implementing SEO strategies, refining user experience, and ensuring accessibility compliance.
• Defined the corporate identity, crafting comprehensive brand guidelines.
• Produced compelling corporate stationery and advertising materials, maintaining brand consistency.
• Collaborated in the growth of all social media platforms by designing impactful and current content.
• Designed the eCommerce website utilizing a clean and user-centered UI/UX strategy, resulting in higher shopper engagement and conversion rates.
• Improved website ranking through meticulous trend analysis, implementing SEO strategies, refining user experience, and ensuring accessibility compliance.
• Defined the corporate identity, crafting comprehensive brand guidelines.
• Produced compelling corporate stationery and advertising materials, maintaining brand consistency.
• Collaborated in the growth of all social media platforms by designing impactful and current content.
• Designed the eCommerce website utilizing a clean and user-centered UI/UX strategy, resulting in higher shopper engagement and conversion rates.
• Improved website ranking through meticulous trend analysis, implementing SEO strategies, refining user experience, and ensuring accessibility compliance.
• Defined the corporate identity, crafting comprehensive brand guidelines.
• Produced compelling corporate stationery and advertising materials, maintaining brand consistency.
• Collaborated in the growth of all social media platforms by designing impactful and current content.
Graphic Designer
at MElectric
Oct 2010 - Dec 2014